The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 50.0
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Vidpak
Agency: MTV NETWORKS / New York
Client: MTV Design
Category: Broadcast Design / Broadcast Design: Network Identity
Points: 25.0
the detroit issue
Agency: Bartle Bogle Hegarty / New York
Client: BIG magazine
Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
Haircut
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Banners / Banner - Single
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Caveman Insult
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
What If
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co.
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Fake
Agency: Crispin Porter + Bogusky / Miami
Client: Molson
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 15.0
Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Intro Guy: Psychiatrist
Agency: MTV NETWORKS / New York
Client: MTV Design
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 15.0
2004 Promotional Mailers
Agency: Sandstrom Design / Portland
Client: Mark Hooper
Category: Direct Mail / Direct Mail: Campaign
Points: 15.0
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 15.0
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12
Category: Collateral Design / Self-Promotion - Single Only
Points: 15.0
Campaign A
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Banners / Banner - Campaign
Points: 15.0
Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Beyond the Banner
Points: 15.0
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
HP Adaptive Enterprise Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc.
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
+hp
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard
Category: Integrated Branding Campaign
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 15.0
ConQwest Urban Geo Game
Agency: SS+K / New York
Client: Qwest
Category: Integrated Branding Campaign
Points: 15.0
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Intro Guy: Car Alarm
Agency: MTV NETWORKS / New York
Client: MTV Design
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 10.0
Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 10.0
Building
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 10.0
SOS Online Campaign
Agency: Fallon / Minneapolis
Client: The Islands Of The Bahamas Ministry Of Tourism
Category: Banners / Banner - Campaign
Points: 10.0
HP Cord Music Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc.
Category: Banners / Banner - Campaign
Points: 10.0
Saturn Relay Minisite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Beyond the Banner
Points: 10.0
Robots R50R
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign
Points: 10.0
Holiday Wishes
Agency: Syrup / New York
Client: SonyStyle
Category: Integrated Branding Campaign
Points: 10.0
Seek Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Converse Gallery
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc.
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Best of Show Pencil
Points:
50.0
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
MTV Design
Title:
Vidpak
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
BIG magazine
Title:
the detroit issue
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Dr. Angus
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Caveman Insult
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Molson
Title:
Fake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
The Akatu Institute for Conscious Consumption
Title:
Favela
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MTV Design
Title:
Intro Guy: Psychiatrist
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Mark Hooper
Title:
2004 Promotional Mailers
Category:
Direct Mail / Direct Mail: Campaign
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Duffy & Partners
Title:
Duffy & Partners Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Virgin
Title:
Campaign A
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Qwest
Title:
ConQwest Urban Geo Game
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
MTV Design
Title:
Intro Guy: Car Alarm
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
City of Minneapolis
Title:
Building
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
The Islands Of The Bahamas Ministry Of Tourism
Title:
SOS Online Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard Inc.
Title:
HP Cord Music Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Art of Speed
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Saturn
Title:
Saturn Relay Minisite
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Robots R50R
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
SonyStyle
Title:
Holiday Wishes
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Converse Inc.
Title:
Converse Gallery
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
